Our Mission and Values
Truenue was created to make the most of one of our coast’s most abundant natural resources — seaweed.
We create high-quality, natural seaweed products with a focus on responsible harvesting and respect for the environment our seaweed comes from.
Our aim is simple: to bring seaweed into modern everyday life, offering a more natural and straightforward approach to everyday products.
FROM OUR SHORES
Seaweed has been gathered along Atlantic coastlines for generations, forming part of longstanding bathing, food and wellbeing traditions.
Our seaweed is carefully hand-harvested from the Atlantic waters of the wild Atlantic coast and used to create our growing range of natural seaweed products.
For Truenue, that connection to the coast is an important part of the brand — from where our seaweed begins to the products we create from it.
Hand Harvested
Natural Ingredients
Sustainable Practices
100% Seaweed
SUPPORTED & DEVELOPED WITH
Why Seaweed?
Seaweed is a remarkable natural resource, valued for generations and naturally rich in a wide variety of minerals and naturally occurring compounds.
With countless species growing throughout our oceans, seaweed has a long history of use across bathing, food, skincare and wellbeing traditions.
At Truenue, we select seaweed according to the product we are creating, allowing the seaweed itself to shape how each product looks, feels and is used.
It is this combination of natural richness, versatility and centuries of tradition that sits at the heart of Truenue — and why we believe seaweed still has much more to offer.
WORKING WITH SEAWEED
Spas, Hotels & Wellness Centres
Retail & Organic Shops
